December-January Product Updates: Enterprise Notifications & Expanded Integrations

Kick off 2026 with Matia product updates featuring enterprise notifications, PagerDuty integration, and new connectors to scale data observability.

Sarah Lubeck

January 21, 2026

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min read

Matia January Product Updates graphic showing enterprise notifications with PagerDuty integration and granular controls, alongside a grid of new connector logos on a blue and green background.

We're kicking off 2026 with a strong set of product updates from Matia. These releases focus on giving enterprise data teams the precision controls they need to manage observability at scale while expanding our connector ecosystem to unify even more of your data stack.

Before we dive into the details, if you want to see some of the biggest wins and highlights from 2025, check out our end-of-year recap video. It's a quick look at what we accomplished together last year.

Now, let's get into what shipped in December and January.

Enterprise Notification Upgrades

We shipped two major enterprise notification capabilities designed for teams managing data operations at scale: granular notification filtering and enhanced PagerDuty integration.

Granular Notification Control

Teams can now scope notification rules to specific databases, schemas, or tables instead of applying alerts universally. This means different teams only receive notifications for the assets they own, eliminating noise and ensuring the right people see the right issues.

Enhanced PagerDuty Integration

Data quality issues now flow directly into PagerDuty with full incident context. The integration supports bidirectional sync, automatically updating incident severity, acknowledgment status, and resolution state as issues evolve. This gives on-call engineers real-time visibility into data quality without switching platforms.

Expanded Connector Library

We've significantly expanded our connector ecosystem with nine new integrations spanning feature management, customer success, HR, identity, marketing, mobile analytics, and finance. These additions make it easier to unify data across your entire stack without building custom pipelines.

New Connectors

LaunchDarkly: Feature flag data, rollout metrics, and A/B test results for product teams
Gainsight: Customer success platform with Reverse ETL support for bidirectional data sync
Rippling: HR, payroll, and workforce management data for comprehensive people analytics
Okta: Enterprise identity and access management for security analytics
Mailchimp: Email marketing campaigns, subscriber activity, and engagement metrics
Apple App Store & Google Play: Mobile app analytics, downloads, and performance data
Email Connector: Automated ingestion of emailed reports and attachments
Xero: Accounting and financial data for revenue analytics and financial reporting

Jira Enhancement

We've updated the Jira connector to support flexible permission configurations. Organizations can now choose between automatic webhook registration or manual setup, enabling teams with strict security policies to maintain connectivity while meeting compliance requirements. This update includes non-admin mode support and ensures complete data capture regardless of permission level.

What's Next

All of these updates are live and ready to use today. From enterprise-grade notification controls to expanded integrations across identity, feature management, customer success, HR, marketing, mobile, and finance, we're making it easier for data teams to build reliable, scalable data infrastructure that serves the entire business.

Looking ahead in 2026, expect more enterprise and AI capabilities, deeper integrations, and continued investment in making Matia the unified platform for data ingestion, reverse ETL, observability, and catalog management.

Want to catch up on earlier updates?

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