April product updates: Cron-powered integrations, smarter schema management, and enhanced navigation

April brought powerful new capabilities across the Matia platform,from tighter integration scheduling and bundles of new ETL & Reverse ETL sources and destinations. Here's a breakdown of everything new and improved last month.

Integrations just got more predictable

Trigger integrations with cron expressions

You can now schedule any integration to run on a custom cadence using cron expressions. Whether you need updates every 15 minutes or weekly, Matia gives you full control over your sync schedule for more predictable and efficient operations.

Export and automate schema management

Need to document or automate your integration setup? You can now export source schemas to CSV with one click. We’ve also added enhanced API support so you can programmatically fetch and update source schemas, ideal for teams scaling automation across workflows.

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New ETL source integrations

 Driven by customer requests, Matia added a handful of new and expanded ETL integrations in April help power ingestion capabilities. 

Outreach

Keep your revenue teams aligned with always-fresh prospecting and engagement data from Outreach. Matia ensures every sales touchpoint is captured and modeled, so your go-to-market motion stays informed and data-driven.

Recharge

Sync real-time subscription and billing data from Recharge into your warehouse. With Matia, finance, product, and support teams get a unified view of customer health—without waiting on batch exports.

Algolia

Bring search behavior and performance data into your analytics stack to better understand how users navigate and convert. Matia makes it easy to connect Algolia to the rest of your data for smarter UX decisions and potential building of AI models based on your user search data.

Google Analytics 4 Export

Capture granular, event-level web and app data from GA4 directly into your warehouse. Matia helps you go beyond dashboards, powering custom attribution models and cross-channel customer insights.

Elastic

Unlock the full value of your logs and search analytics by ingesting data from Elastic into your warehouse. Whether it’s performance monitoring or user behavior analysis, Matia makes observability data accessible and actionable across teams.

These new sources expand the scope of data you can bring into Matia and push to your data lake or data warehouse. Check out the full list of connectors here.

New Reverse ETL destinations and updates

We’ve added support for more Reverse ETL destinations, so your modeled data can power even more of your operational tools. New destinations include:

Google Ads

Fuel high-performing campaigns with real-time, warehouse-modeled audiences. Matia keeps your ad platforms synced with the latest customer segments to drive smarter targeting and higher ROI, without manual uploads.

Improved Amplitude Destination

In February, we added Amplitude as a Reverse ETL definition. Last month, we expanded functionality to include the Cohorts Object. Enrich Amplitude with fresh, warehouse-modeled attributes to unlock deeper product insights and experimentation. Matia ensures your product analytics are always up-to-date and reflective of the full customer journey.

PostgreSQL

Keep your operational and engineering systems in sync by pushing modeled data back into Postgres. Whether powering internal tools or triggering downstream workflows, Matia makes it seamless to close the loop from analysis to action.
Due to the parallel syncs, Matia customers have seen up to 9x increase in sync speed with PostgreSQL.

HTTP Request

Unlock any connector (almost). Trigger external workflows in real time with Matia’s flexible HTTP Request destination. Now, you can send data directly to any system that accepts API calls, including CRMs, ticketing systems, internal tools, and no-code platforms.

Whether you’re activating data in marketing platforms or triggering events in real time, Matia makes operationalizing your warehouse faster and more flexible.

Want to see these updates live? Book a demo or trial explore the full Matia platform.