Matia Expands G2 Presence to 27 Reports in Spring 2026, Including First-Ever Data Observability Recognition

Two Quarters In, and We're Just Getting Started

We launched out of stealth just over a year ago. Since then, we've appeared in four consecutive G2 report cycles, and each time we've come back with more coverage and higher rankings.

This spring, we earned 34 badges across 27 reports. Four cycles in, the trajectory has been consistent: more categories, higher rankings, and a broader base of customers leaving reviews. The jump from our first cycle to now isn't just a bigger number; it reflects customers in more segments, using more of the platform, and choosing to say something about it.

That last part matters. G2 reviews are voluntary. Nobody's asking customers to do it. When they do, it usually means something actually changed for them.

Matia's Spring 2026 G2 Recognition

Here's where we landed this quarter:

• High Performer in the Grid Report for ETL Tools
• #1 Usability Index for Reverse ETL
• #1 Mid-Market Usability Index for Data Extraction
• First-ever recognition in Data Observability, a new category milestone for Matia
  
  

Across ETL, Reverse ETL, Data Extraction, Data Replication, and now Data Observability, we're showing up in more of the categories data teams actually evaluate, and scoring higher within them.

Our First G2 Appearance in Data Observability

This is the one we're most excited about. Showing up in Data Observability for the first time reflects something we've been building toward: Matia isn't just a pipeline tool. It's a platform where teams can move data and actually understand what's happening with it.

Ingestion, reverse ETL, catalog, observability — these things work better together. Customers are starting to use them that way, and the G2 recognition in this category is an early sign of that.

Why Usability Keeps Coming Up

Ranking #1 in Usability for Reverse ETL and #1 in Mid-Market Usability for Data Extraction is something we're proud of, partly because usability is genuinely hard to get right in data tooling. It's easy to build something powerful. It's harder to build something powerful that people can actually figure out on day one.

We hear from customers pretty regularly that they migrate their integrations faster than expected or their data syncs faster because of Matia’s parallel syncs.  That's what we're going for.

Support That's Actually Fast

A lot of early-stage companies say their support is great. It's almost a given at this point. But there's a difference between saying it and being able to show it.

Our median first response time is under 2 minutes. Across the board. When something breaks or a customer has a question, they hear back fast, from someone who actually knows the product.

That shows up in G2, too. Our support scores rank among the highest in every category we're listed in. Customers notice when help arrives before they've had a chance to get frustrated, and they tend to mention it.

What Customers Are Saying

The numbers are useful, but the reviews tell you more. A few things customers said this quarter:

What we like most about Matia is the visibility it provides into our data processes and pipelines. It gives us a clear understanding of how data is flowing, which helps a lot with troubleshooting and validation.

"Beyond the product itself, one of the things we value the most is the closeness and support from the Matia team. They are very responsive and hands-on when helping us resolve issues, clarify questions, or explore new use cases and projects. That level of partnership makes a big difference.” - Anonymous, Mid Market User

“Matia provides exceptional support. Their team is not only prompt and reliable, but also proactive in making sure our needs are met. This is especially valuable given the critical nature of our data connections with them. Whenever we’ve needed new connectors, they’ve been able to build and deliver solutions quickly, which makes working with them both efficient and stress-free.” - Lindy H, Mid-market Analytics Engineer

What This Quarter Actually Tells Us

Each G2 cycle is a snapshot of where you are with customers. This one shows a wider footprint, higher rankings, and a new category, all within a year of launching. That's the kind of momentum that's hard to fake; it comes from customers who are seeing results and taking the time to say so.

We're moving quickly, but not in a way that leaves customers behind. Our roadmap is shaped by conversations with the people using the product, not by what looks good on a features page.

A Note of Thanks

To our early customers: genuinely, thank you. You gave us feedback when the product was still rough around the edges, and a lot of what's working well now came directly from those conversations.

To everyone who's joined more recently: we're glad you're here, and we're paying attention to what you need.

And to the team: 34 badges is a number that shows up in a blog post. What it actually represents is a lot of quick responses, hard conversations, and problems solved alongside customers. That's what we're proud of.

What's Next

Spring 2026 is a good quarter to look back on. But we're already heads-down on what comes next, and if the last 18 months are any indication, the next G2 cycle will have a few more surprises.

More to come.

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