New Connectors: LaunchDarkly, Gainsight, Rippling & Jira Update

This month, we're launching three new connectors and a major update to our Jira integration that expands Matia's capabilities across feature management, customer success operations, HR systems, and project tracking. These integrations make it easier to monitor feature rollouts, activate customer data across your stack, centralize workforce management, and maintain secure compliance workflows,all from a single platform.

LaunchDarkly: Feature Flag Management & Experimentation

Sync feature flag data, rollout metrics, and experimentation results from LaunchDarkly to track feature adoption, analyze A/B test performance, and correlate feature releases with product metrics.

Who It's For

Engineering teams, product managers, and data analysts who need to combine feature flag data with user behavior, performance metrics, and business outcomes across their data warehouse.

Gainsight: Customer Success Platform & Reverse ETL

Connect Gainsight with Reverse ETL capabilities to sync customer health scores, engagement data, and success metrics while activating warehouse data back into Gainsight for enriched customer profiles and automated workflows.

Who It's For

Customer success managers, account executives, and operations teams who want to unify customer data from multiple sources and trigger automated playbooks based on product usage, support tickets, and revenue signals.

Rippling: HR, Payroll & Workforce Management

Ingest employee data, payroll information, benefits administration, and time tracking from Rippling to build comprehensive workforce analytics and integrate HR data with operational metrics.

Who It's For

HR operations, finance teams, and business analysts tracking headcount planning, compensation analysis, and workforce productivity alongside departmental budgets and resource allocation.

Jira: Enhanced Connection Options for Security & Compliance

We've updated our Jira connector to support flexible permission configurations. Organizations can now choose between automatic webhook registration (with admin permissions) or manual webhook setup (with standard permissions), enabling teams with strict security policies to maintain Jira connectivity while meeting compliance requirements.

What's New

• Non-admin mode: Connect to Jira without granting admin-level permissions
• Manual webhook configuration: IT teams can register webhooks directly while Matia handles data synchronization
• Complete data capture: Ensures deleted entities and lifecycle events are properly tracked regardless of permission level

Who It's For

Security teams, compliance officers, and IT administrators who need to maintain data completeness while adhering to organizational access policies and audit requirements.

What's Next

All three new connectors and the Jira update are live and ready to use today. From feature flag analytics to customer success activation and workforce management, we're making it easier to centralize the data that drives your business.

Want to see these connectors in action? Book a demo: we'd love to show you around.